Leadership Values To Individuals And Society General Studies Essay

Leadership Values To Individuals And Society General Studies Essay Leadership is the art of making people to do what you want them to do. It is a process of influencing others working for the common good and common goals while offering purpose and paths to achieve that. The army defines leadership as influencing people by providing purpose, direction, and motivation, while operating to accomplish the mission and improve the organization (Army Leadership, Personnel General, Army Regulation 600-100). There are different approaches to leadership as transactional leadership, transformational leadership, situational leadership, and contingency leadership. Even that all these leadership approaches have similarities and differences they have all incorporated into them fear and/or respect as a mean to achieve goals. Looking at the leaders side this is his/her personal behavior and the environment that they surrounded with or they faced at the beginning of the career what actually shape their future style of leading. If one leader dealt with fear and pressur e from his/her supervisors, it is very likely that they will also treat their subordinates the same way. In the other hand, if the leader was treated with respect and this was what build and shaped his or her base of leadership it is very likely that he will treat his/her subordinates the same way. Even that there are different theories in the practice there always has been in question whether it is better to be feared or respected. And both of these are used in military leadership and in leadership in non-military organizations. It is very apparent that to some leaders only fear exists as a driving force toward achieving goals. They do not prefer to use other means as motivation for pushing their subordinates. In the other hand, seems that subordinates do not prefer fear to be their driving force. Instead they would like to have such a relationship that would push them to work tirelessly to satisfy their leader, but not fear. In this paper I am going to explore what does it mean for a leader to be feared or respected and what effect has it in his/her subordinates in particular or to the society in general based on personal experience as a cadet and what I learned and read about leadership. This paper actually is going to come across military leadership and leadership in non-military organizations. Respect by definition is esteem for or a sense of the worth or excellence of a person, a personal quality or ability, or something considered as a manifestation of a personal quality or ability (www.dictionary.com) respect is acknowledged to be a positive value that people posses. But people are not very conscious of what respect really means and of what significance it is. In most cases respect is perceived to as a judgment or opinion of someone not as a value. Based on my personal experience I can say that for respect to be durable it should be earned. It is important that a person should show respect to himself, to others (people that surround us), and try to earn the deserved respect. Since respect is viewed as a perspective for relationship, people decide whether it is achieved as a commitment for a successful relationship between people or whether it is part of our culture. For creating a world with collaboration and mutual respect we have to build a culture with worldwide respect and transmit our commitments toward others as respectable human beings. The basis for achieving respect in the leader-subordinate aspect is having satisfactory interactions with others. If there is a respectful environment there are possibilities for sharing vision, trust, mission, and there will be stronger teams within the organization to achieve common goals. A quote by Mark Clement says that leaders who win the respect of others are the ones who deliver more than they promise, not the ones who premise more that they can deliver. This shows that the influence of a leader is largely increased when he or she has the respect of the subordinates and through this they can achieve what is thought to be unachievable paving the road to success. But expecting to reach all the goals with only the respect of the subordinates might have shortcomings as well. Subordinates can be of a level not mature enough to understand what mutual respect means and this may turn against the leader. Also the leader might not make a realistic evaluation of the subordinates and as a result the reliance on the respect might end in catastrophe. Machiavelli in his book Prince gives several reasons why a leader should not rely on peoples respect because they are ungrateful, fickle, false, cowardly, covetous, and as long as you succeed they are yours entirely; they will offer you their blood, property, life and children. As is said above, when the need is far distant; but when it approaches they turn against you (Prince, 79). This actually tells that a leader must much more rely in his/her own forces and make a proper evaluation of the readiness of his/her subordinates in order to not have a catastrophic end. Among the very first things taught in military academies is respect. This is also taught to all soldiers. The very difference is that leaders have to know to win respect for themselves and for the others with whom they work and to create a respectful environment. Even that in militaries a straight chain of command exists there is an apparent need for respect. It is essential having respect for one another because that is actually what makes the military to operate. Having respect means also having trust between each other which essential for performing daily activities and during crisis. Without respect subordinates would always look for ways to escape from their leaders and things would hardly ever be done on time. There are several ways to earn respect in military. On and the most important one is by living with army values and becoming a role model for people that surround you. Moreover, the higher you go in ranks gives you a higher respect since earning higher ranks is not easily attained. In military when you have the respect of your subordinates it is much easier to empower them and delegate tasks without being reluctant that they will not perform well. Thus, it is worth quoting KPC (Kosovo Protection Corps) Officers Manual 103, which states that mutual respect will create a bond between officers and soldiers and it will always be there when tough times appear. There are certain ways to show that you respect someone. If you always tell the truth in good or bad times it is a sign of respect, if you make promises and keep them it is a sign of respect, and if you treat all your subordinates at the same level it is a sign of respect. There are many cases in which leaders were respected. This was actually the main driving force of peoples belief on their leaders and their decisions to be implied. Sir Winston Churchill was one of the most respected leaders in history. He led United Kingdom during the most difficult times. He had many cases when he had to make tough decisions that were not very popular but were very well accepted. These decisions were accepted only for a reason, the respect that people had for him. In the other hand, the other component of authority is fear. This derives mainly from the capacity of the leader to punish his/her subordinates. Some leaders have coercive power and use as the main tool in achieving their goals. These types of leaders tend to believe that through coercion you can achieve much more because you get the most from subordinate since they fear you. This derives from the belief that if someone fears you he or she will do anything just to not put into question your authority. Fearing the leader is a process that starts when subordinates come to contact for any sort information about this particular leader. They might hear that from the other fellow employees or other soldiers if military organization, that the leader is really a person who punishes in hardest way. In the book Prince, Machiavelli believes that it is impossible to achieve both respect and fear but when you have to choose between them fear is much more productive. He states that since you canno t trust people in tough times and it is better to be feared because fear preserves you by a dread of punishment which never fails you (Prince, 80). The coercive power mentioned above is based on fear and is the ability to punish someone for any noncompliance. One way that leaders coerce their subordinates is by showing them that they are not complying with the process enforced by leader. However, also by fear and coercion can be achieved a lot of results. In the military fear of leader exists in all levels, from the newly recruits up to the senior officers. In the beginning of the military career soldiers fear from the leader because he can use his power and authority to punish them, which can have a negative result in their career. Interesting is the fact that these new soldiers have their utmost respect for their commander but yet fear has more influence than respect. This is much related to the stages of individual development and to the environment they perform in. There are a lot of cases that soldiers do things only regarding to the fear they have from their leader. There are also a lot of leaders that use fear upon their subordinates even that they complained when their former leaders used coercion on them. A good example of a leader who used fear could be Enver Hoxha, the communist leader of Albania. He was considered to be the best man to lead Albania after World War II. He had graduated from a prominent French University and fought heroically during the war. But Albanian people turned to be wrong. As he came to power he started eliminating his opponents and anyone who could come on his way. The most known eliminations were deportation, imprisonment, family punishments and not excluding killing people. These eliminations had a very high psychological effect on the population. During this time Albania became a country where the continuous repression had affected everyone. This paper has been an overview of two sides of conceptualization of leadership by subordinates, respect and fear. Fear has the tendency to make employees or soldiers perform better and achieve results but they feel unworthy as individuals. Respect is much more welcomed because it makes employees or soldiers to feel more confident and to feel themselves as part of team. At the military point of view much respect is assigned to certain positions and ranks but only the real respect is the everlasting one. In conclusion I think that in order to be a properly respected leader you must at first show respect. If you earn to the respect of the employees is much easier to accomplish goals, also the job performed by the subordinates will be of a higher level. The point is that if you earn the respect of the employees or the soldiers in a military organization, they will perform accordingly whatever the situation or when not under direct supervision. Promoting respect to any organization gives a dose of authority through influencing people. We should always try to make respect the core of our relationship with others. Having a mutual respect with subordinates only brings us success and continuous improvements. This kind of relationship will have sincerity at the top of it something that will create an everlasting desire and willingness to help each other. Only the true respect will inspire the subordinates to perform their best, and their best means the best for leader.

Case study Nivea Essay

NIVEA FOR MEN wanted to increase its share of the UK male skincare market. This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008. This was part of its overall plan to develop the range in the UK. It shows how the company developed a marketing plan for the relaunch and organised its marketing activities to achieve its aims and objectives. The study focuses on how a company can respond to changes in consumer expectations, external influences and business aims to achieve those objectives. What is a marketing plan? A business needs to set its overall direction for the company through a business plan. This plan sets out how the company is to achieve its aims. The aims and objectives of a business inform and shape its business plan. A vital part of the overall business plan is the marketing plan. The relationship between the two plans is shown in the diagram. 105 32184_NIVEA:NIVEA STUDY V6 23/6/09 15:25 Page 2 Marketing involves identifying, anticipating and satisfying customer needs. A marketing plan takes the stated aims and objectives and then puts in place a series of marketing activities to ensure those objectives are achieved. Marketing plans can cover any time period, but normally set out activities for the next one to five years at either a business or brand level. www.thetimes100.co.uk GLOSSARY Brand: A name, symbol or design used to identify a specific product and to differentiate it from its competitors. SWOT analysis: Identification and evaluation of the strengths and weaknesses inside a firm and the opportunities and threats in its external environment. Return on investment: The return on the funds invested in the business. Profits: money that is earned in trade or business, after paying the costs of producing and selling goods and services. The main sections of the plan cover: †¢ SWOT and competitive analysis – to assess where the business or brand is currently and what competitors are doing †¢ objectives – what the plan needs to achieve †¢ the marketing strategy – how the objectives will be achieved †¢ sales forecast – by how much sales are likely to increase †¢ budget – how much the marketing activities will cost and how the plan will be financed †¢ evaluation – how outcomes will be monitored and measured. There is no set model for a marketing plan. The structure of the plan – and the amount of detail – will depend on the size of the brand, the timescale involved and how the market and economy is behaving. However, NIVEA’s marketing plan for the relaunch of NIVEA FOR MEN follows closely the outline described here. Assessing the market The first step in devising a marketing plan is to conduct an evaluation of the business, its brands and products. This should include an assessment of the brand’s position and the state of the market. NIVEA FOR MEN needs to know what its male customers want and what competitor products exist. As well as targeting the male consumer, women are also an important target market for NIVEA FOR MEN. This is because women often buy male grooming products for their partners as well as helping them choose which products to buy. NIVEA FOR MEN used a SWOT analysis to help it assess the market. This takes a detailed look at the internal strengths and weaknesses of the business, as well as external opportunities and threats in the marketplace. NIVEA FOR MEN identified several strengths †¢ NIVEA FOR MEN was the UK market leading male facial skincare brand* which gave it strong brand recognition. †¢ The company had a sound financial base, so it had the resources to put together a strong marketing campaign. †¢ It also had staff with relevant skills – researchers with the scientific skills to develop products that men want and marketing staff with the skills to help promote these products effectively. As the leading male facial brand, NIVEA FOR MEN needed also to be aware of any weaknesses †¢ Was the product range still relevant for the target audience? †¢ Did it have the right sales and distribution outlets? †¢ Was its market research up-to-date? S WO T One clear opportunity was that the market was growing However, as the market for male skincare products grows, there are threats †¢ NIVEA FOR MEN had seen an increase in the sales of male skincare products and it wanted a greater share of this market. †¢ The company wanted to take advantage of changing social attitudes. Men were becoming more open, or certainly less resistant, to facial skincare products. †¢ Consumers were becoming more knowledgeable and price conscious. They often expect sales promotions such as discounts and offers. †¢ The risk of competitors entering the market. NIVEA FOR MEN needed to differentiate its products in order to ensure that, in an increasingly competitive market, its marketing activity gave positive return on investment in terms of sales and profits. * NIVEA FOR MEN the UK’s leading male skincare brand (IRI Data to 27th Dec 2008). Page 3 Setting objectives A successful marketing plan relies on setting clear and relevant objectives. These must relate directly to the business’ overall aims and objectives. In other words, the marketing plan must fit with the overall company strategy that is set out in the business plan. Beiersdorf states its goal as ‘†¦to increase our market share through qualitative growth. At the same time we want to further improve our sound earnings performance so that we can fulï ¬ l our consumers’ wishes and needs with innovations today and in the future. This will give us a strong position within the global competitive environment.’ The marketing team set SMART objectives for the NIVEA FOR MEN relaunch. These are Specific, Measurable, Achievable, Realistic (given the available resources) and Time constrained (to be achieved by a given date). The marketing team used research data to forecast market trends over the next three-to-five years. This helped them set specific targets for increasing sales, growing market share and improving its brand image. Beiersdorf wanted to increase its UK market share for NIVEA FOR MEN, but also wanted greater market penetration for male skincare products. In other words, it wanted not just a greater share of the existing market; it wanted to expand that market. It wanted more men buying skincare products. One key aim was to move men from just considering skincare products to making actual purchases. It also aimed to sell more male skincare products to women. Research had indicated that women were often the initial purchaser of skincare products for men. NIVEA FOR MEN used this key fact as a way to increase opportunities for sales. Another objective was to develop the NIVEA FOR MEN brand image. The NIVEA brand has always stood for good quality products that are reliable, user-friendly and good value for money. The brand’s core values are security, trust, closeness and credibility. These values would be strengthened and expanded on with the re-launch, to get more men and women to think of NIVEA as first choice for skincare. www.thetimes100.co.uk GLOSSARY SMART objectives: Framework for constructing objectives in a way that meets a business aim. Marketing strategies: Longterm plans designed to enable an organisation to identify and meet the wants and needs of its customers. Promotion: Making products and services better known through a range of activities. Marketing strategies The NIVEA FOR MEN team devised marketing strategies to deliver its objectives. These strategies set out how the objectives would be achieved within the designated budget set by the management team. Two strategies: This focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. It is a major reason why in the UK the brand is still the market leader in the male facial skincare market*. Another cornerstone of the UK marketing strategy for the re-launch was promotion. NIVEA sought to build on and develop the approach it had used in the past. In the 1980s, advertising in men’s style and fashion magazines along with product sampling was a major promotional tool. In the 1990s, the company used radio, television and press advertising together with sampling. Since 2000, there has been a greater emphasis on consumer needs and an increasing use of experiential activities in the promotional mix. Experiential marketing is about engaging consumers through two-way communications that bring brand personalities to life and add value to the target audience. This helps build an emotional connection between the brand and the consumers. * NIVEA FOR MEN the UK’s leading male skincare brand (IRI Data to 27th Dec 2008). 107 32184_NIVEA:NIVEA STUDY V6 23/6/09 www.thetimes100.co.uk GLOSSARY Above-the-line promotions: Direct expenditure on advertising, such as for a TV commercial. Below-the-line promotions: Indirect expenditure on promotion, such as through free gifts, PR or competitions. Brand affinity: How well customers identify with the brand. Evaluation: A systematic process that seeks to determine the worth, value or meaning of something. Key performance indicators: Financial and non-financial measures to monitor performance across a range of activities within a function, department or role. 15:25 Page 4 It is important to get the promotional balance right. NIVEA FOR MEN promoted the new launches of its products through a mixture of above-the-line and below-the-line promotion. The use of sport was a key element here. NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Powerleague to build positive relationships with men. This helped create stronger brand affinity for NIVEA FOR MEN among men. It also allowed the brand to build and maintain a consistent dialogue with men, which helps to drive sales. Above-the-line promotion included television and cinema adverts, which reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skincare. The brand also benefited from press advertorials in popular men’s magazines, making the daily usage of their products more acceptable. Promotions were used to attract new customers. For example, the distribution of free samples encouraged trial of NIVEA FOR MEN products which drove purchase. These promotions have helped build up brand awareness and consumer familiarity which reinforce the NIVEA FOR MEN brand presence. There is a dedicated NIVEA FOR MEN website to support its products and provide information to educate men on their skincare needs. To enhance the brand a tool called a ‘Configurator’ was created on the website to help customers specify their skin type and find the product that best suits their needs. Conclusion – evaluating the plan The Times Newspaper Limited and  ©MBA Publishing Ltd 2009. Whilst every effort has been made to ensure accuracy of information, neither the publisher nor the client can be held responsible for errors of omission or commission. The marketing plan is a cycle that begins and ends with evaluation. The final stage in the marketing plan is to measure the outcomes of the marketing activities against the original objectives and targets. Continuous evaluation helps the marketing team to focus on modifying or introducing new activities to achieve objectives. 108 NIVEA FOR MEN adopted a range of key performance indicators to assess the success of the NIVEA FOR MEN re-launch in the UK. It looked at: †¢ market share – Did the re-launch accelerate this growth and help achieve its market share objectives? NIVEA FOR MEN is market leader in many countries and is consistently gaining additional market share. †¢ overall sales – Was this in line with objectives? Internationally, NIVEA FOR MEN skincare products grew by almost 20%. Its sales in the UK market at retail in 2008 were nearly  £30 million and in line with expectations. †¢ brand image ratings – NIVEA FOR MEN was the Best Skincare Range winner in the FHM Grooming Award 2008 for the fifth year running. This award was voted for by consumers. It illustrates that NIVEA FOR MEN has an extremely positive brand image with consumers compared to other brands. †¢ product innovation – In response to consumer feedback and following extensive product innovation and development, the NIVEA FOR MEN range has been expanded and the existing formulations improved. These results show that, in the UK, the NIVEA FOR MEN re-launch met its overall targets, which was a significant achievement, considering the difficult economic climate. The marketing plan for the re-launch used past performance and forecast data to create a new marketing strategy. This built on the brand and company’s strengths to take advantage of the increasing change of male attitudes to using skincare products. Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products. 3. Using the case study, put together a SWOT analysis of NIVEA’s position just before the relaunch of NIVEA FOR MEN. www.niveaformen.co.uk 4. Discuss how effective you think the marketing plan for NIVEA FOR MEN has been.

The Fundamentals of Topics on Expository Essay Revealed

The Fundamentals of Topics on Expository Essay Revealed Topics on Expository Essay Secrets Introduction, body and conclusion are the 3 principal sections of an essay that you have to concentrate on to compose an explanatory essay. If this is the case, you might have a fantastic beginning to your expository essay. Keep in mind every tiny thing you need to mention in your essay needs to be well-reasoned. When you're assigned to compose an expository essay, the very first thing you will have to know is the way to write it. After all, your essay must be a coherent bit of writing, thus a smooth transition is occasionally obligatory. For this reason, you have to organize your paper. A good thesis statement contributes to a good essay. The vital part of an expository essay is it is exploratory in nature. Expository writing is usually done to notify the readers or explain a particular topic. Expository essay is a significant method to educate your readers on any topic by only providing useful information without attempting to convince a reader to modify her or his beliefs. Your essay is supposed to concentrate on why schools insist their students learn a foreign language and the way it can really help in someone's overall improvement. In classification essays, students are expected to classify and organize things in line with the predefined criteria. Hence they should develop a habit to relax and practice mindfulness every day. Some students utilize essay writing services in order that they can se cure a custom-made sample to utilize for practice. The Lost Secret of Topics on Expository Essay The intent of any expository writing is to reveal the characteristics of notions indicated in the subject. Focus on your language as it ought to be eerror-free Imagine your essay is a precious stone and produce all its faces shine using an easily readable and unique language. Most writing you are going to have to do in your professional life will involve a great deal of expository content also. The source of social problems is not easy to exhaust because new problems intensively show up in the society. The Bad Side of Topics on Expository Essay Without an essay outline, it would be hard to recall the necessary sections, arguments, logical stream of essay, and general structure. Expository essay outline resembles all kinds of essays since it requires an introduction, body and conclusion. Every essay has an identical structure, and you may never fail if your paper has a good intro duction, a coherent primary body and a concise conclusion. Thus, the secret to successfully writing premium-grade essays is having a crystal clear comprehension of the subject. When you've chosen one subject from the scope of expository essay topics, it's time to begin writing. While writing an expository essay, specificity concerning the topic is crucial. Yes, picking a topic isn't simple. It's far better to opt for a topic from daily life to make it even more relatable. Once you have done that, start looking for some more information regarding the topics and when you're certain that the very first topic on your list satisfies you, start planning your essay. Instead, you are going to be objective concerning the topic. Locate the trustworthy information for the essay topic you are likely to work on. Likewise a narrow topic won't have sufficient info to compose a productive essay. What You Should Do to Find Out About Topics on Expository Essay Before You're Left Behind There's, clearly, a limit on the variety of pages even our very best writers can produce with a pressing deadline, but generally, we can satisfy all the clients seeking urgent assistance. There are dozens and dozens of compelling topics out there which can be meticulously explored, but choosing one that you're interested in would help it become a small bit easier and more fun. If you've got to choose the topic, then at first think about the area of interest in which you'll be abl e to work with some encouragementand enjoyment. There are separate guides on the suitable means to form a bibliography. Therefore, the expository essay is an academic paper that's intended to explain something, to convey a particular message. Consider a book which you've read and really enjoyed. After you've decided on an expository essay topic, you will likely need several strategies about how to organize the procedure for writing. You won't ever find any bit of your essay on the web, as we always check the papers on the ideal plagiarism detector. The Pain of Topics on Expository Essay The goal of the expository essay is to expand the info on this issue in a logical method. There is no lack of methods to compose expository essays. The expository essay aims to supply the reader or listener with some well-grounded info and analysis of some matter. Writing your essay by yourself isn't always possible due to many constraints like time crunch, an emergency, etc.. Try to re member that expository essays are intended to explain something as opposed to give personal opinions on a specific subject or event. As a consequence, there is an abundance of ideas for expository essay prompts. An expository essay consists of facts. It is a piece of academic writing aimed to provide explanations of various things.

The Difference Between Of and From

Many English learners have difficulties understanding the difference between the prepositions of and from in English. This comes from the fact that a number of languages, like Italian, French, and German, use the same preposition for both of and from. For example, in Italian, the phrase I am from Milan or I come from Milan can be translated as, Sono di Milano. The possessive use of of in English can also use the preposition di in Italian. For example, the phrase, Hes a friend of ours can be translated into Italian as, E un amico di noi. In other words, the preposition di in Italian corresponds to the use of both from and of in English. This is true in many languages. In English, however, there is a distinct difference between of and from. Using Of in a Sentence Of is mainly used as a possessive. For example: Hes a friend of mine.The color of the house is red. It is important to remember that it is more common to use the possessive s or the possessive adjective in English than to use of—even if of is grammatically correct. Thus, the sentences above would generally be in these forms: Hes my friend.The houses color is red. Common Phrases With Of Of is also commonly used with all and both to describe a common trait that many objects share. For example: All of the students in the class enjoy volleyball.Both of the assignments are due at the end of the week. Common Phrases With Of Another common phrase with of is one of the superlative form plural noun singular verb. This phrase is commonly used to focus on a specific object that stands out from a group. Notice that although the plural noun is used, the singular phrase takes the singular conjugation of the verb because the subject is One of the.... For example: One of the most interesting things about my job is the people I meet.One of the most difficult subjects for me is math. Using From in a Sentence From is generally used to express that something originates from something else, that something comes from somewhere, or some person. For example: Jack comes from Portland.This formula derives from the work of Peter Schimmel.This pearl comes from the South Pacific. Common Phrases With From From can also be used with the prepositions to and until to mark the beginning and ending point of time of an action or state. Generally, from...to is used with past tenses, while from...until is used when speaking about future actions. However, from...to can be used in most situations. For example: I played tennis from two to four in the afternoon yesterday.We are meeting in Chicago from Monday until Thursday. Understanding the difference between of  and from can be tricky at first for ESL students, but like all commonly-confused words, the difference between them becomes more clear the more they are used.