Presentation about iPhone 5 Essay Example | Topics and Well Written Essays - 500 words

Presentation about iPhone 5 - Essay Example As stated above, the iPhone was designed for a wide range of consumers having varied needs of a mobile phone. The iPhone 5 marketers have divided the consumers into several segmentation variables. These are according to demographics, psychographics, and behavior. Demographically, the marketers of the iPhone 5 targets people aged between eighteen years to 35 years. These consist of groups of young people consisting of students and young working professionals. The majority sales of iphone 5 are consumed by this market segment. Despite the fact that this demographic information is useful, the marketers have also employed the use of psychographic technique to do further segmentation. This is by developing virtual profiles which paints a vivid picture of the true iPhone 5 users. This has helped distinguish specific people having certain traits of using the iPhone 5. In addition to demographic and Psychographics, iPhone marketers have studied the how the consumers could use the product. As a result, the consumers have been segmented behaviorally i.e. behavioral segmentation. Marketing mix involves creating a combination of price, product, promotion and distribution to the greatest extend possible in order to satisfy consumers’ needs in a chosen market segment. To satisfy the consumers’ needs, iPhone 5 marketers have a determination to satisfy the customers and as a result, they use marketing mix techniques. Marketing channel system refers to a particular group of interdependent organizations which are engaged in the process of availing a product for consumption. The iPhone 5 manufacturers, Apple, use both the push strategy and the pull strategy to attract consumers. In the push strategy, the company is using its resources to induce intermediaries to promote carry and sell the product to the end users. In the pull strategy, additional forms of communication are employed to convince